Category Archives: Selling Different

December 27th, 2012

Selling Different in 2013

Selling Differently

Steve Jobs made history with his Think Different ad campaign when Apple was in trouble and being pegged as a toy.  The script for the Apple campaign was inspired by words from the movie, The Dead Poet’s Society with Robin Williams:

We must constantly look at things in a different way.  Just when you know something look at it in a different way.”

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