Category Archives: Selling SaaS

August 18th, 2014

Selling SaaS: Essential Activities and Key Dialogues to Expand After You Land

key dialogues

Selling SaaS: Essential Activities and Key Dialogues to Expand After You Land 

Closing deals is important. However, closing alone is not sufficient for SaaS company success. Driving to profitable growth requires generating renewals, maintaining cash flow, and minimizing customer churn. This quest for lifetime customer value depends on two key activities and two key dialogues:

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