Category Archives: Social Marketing

July 8th, 2015

Micro-moment Sales and Marketing

micro-moment-sales-and-marketing

Can micro-moment sales and marketing help restore balance in the playing field?

Mobile devices and 24/7 access to information have certainly changed the way business is conducted. Case in point: More than half of all searches on www.Richardson.com are done on mobile devices, the numbers rising to 52% from 19% in less than a year.

In a B2C world, such a dramatic and rapid shift would make more sense, driven by on-the-go searches by consumers looking for restaurants or best product prices. But for a B2B company like Richardson? It’s hard to imagine someone waiting in line for a latte to suddenly tap her iPhone and say, “Siri, I need to implement a sales training transformation for my 5,000 global sales reps — which providers should I call?”

Read More »

March 11th, 2013

Essential Social Media Issues Companies in Financial Services and Regulated Industries Must Consider

Few people need to be convinced of the prevalence of social media and the opportunity it presents to connect with and open a dialogue with friends — or in the case of businesses, buyers and influencers. What is less certain, however, is how some industries — especially those that are strictly regulated — can go about adopting and deploying a social media strategy.

Read More »

HE Blog Directory Business Blogs best blog sites