Category Archives: Social Selling

April 22nd, 2015

Social Selling: What It Is and What Sales Reps Should Be Doing

what is social selling

Social Selling: What It Is and What Sales Reps Should Be Doing

The old ways of selling are gone. In fact, you could say that the cart has officially come before the horse. The “cart” is, of course, a shopping cart (or the moment that a decision is made to buy offline in B2B terms), and the horse is the informed and influential salesperson. The reason for this turn of events is clear and simple: the Internet.

The familiar scenario of the bygone era in which the seller educates, informs, and convinces the buyer seems quaint now. As a buyer, can you imagine not researching something that you intend to buy before talking to a salesperson? The scales have certainly tipped in recent years to make selling a greater challenge than ever before. So much information is readily available for both sellers and buyers. Sales reps no longer control the information needed by buyers to make purchasing decisions. Customers are self-educating online.

For many purchasing decisions, the primary question is no longer, “Why should I buy this,” but rather, “Why should I buy this from you?” Savvy sales reps are tackling this dilemma by starting the process of social selling.

As defined in a recent article in Forbes*, “social selling is about salespeople building a strong personal brand. It is about understanding the role of content and how content can be used to tell a powerful and emotional story. And, » Continue Reading.

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January 15th, 2015

Social Selling Made Easy

Social Selling Made Easy

Social networks represent a huge lead generation opportunity for sales professionals. But taking full advantage of this opportunity – using the right social sites, connecting to the right people, posting with proper etiquette, and following company policies – can seem overly complex and overwhelming.

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September 16th, 2014

Senior B2B Execs Use Social Selling Tools When Buying and Influencing

social-selling

Senior B2B Execs Use Social Selling Tools When Buying and Influencing — Are Your Sales Reps Part of the Conversation?

Don’t be fooled by age or seniority. Old dogs, who happen to be seasoned, executive-level buyers and influencers, have not only adopted social media but are using it professionally as well as personally.

A white paper from IDC (“Social Buying Meets Social Selling: How Trusted Networks Improve the Purchase Experience” by Kathleen Schaub, IDC, April 2014) provides some eye-opening statistics for skeptics regarding just how much senior executives are using social media in B2B buying and influencing. According to the paper:

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November 1st, 2013

Social Selling: How is Twitter Effecting the Selling Process?

social-selling-twitter-200

Social Selling: How is Twitter Effecting the Selling Process?

Using social media in the sales process to drive leads, build relationships, and accelerate revenue is a hot topic, but it requires an expert balance of art and science. Deciding which social selling  tools you use will depend on what stage in the sales process you are in, what tools you have available, and of course which tools you are most comfortable with.

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October 21st, 2013

Social Selling: A Few LinkedIn Best Practices

Social Selling: A Few LinkedIn Best Practices

Over the last few years, LinkedIn has rapidly evolved beyond a professional social networking site. Today, the LinkedIn network is becoming the hub of social selling. It allows members to leverage relationships with clients, participate in customized groups, and collaborate with your marketing team. Join us as Jim Brodo, Senior Vice President, Marketing, offers his executive tips for getting the most out of your LinkedIn membership and how to your social selling efforts.

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August 14th, 2013

Making Sales Training Stick: Building a Continuous Learning Environment

Making Sales Training Stick: Building a Continuous Learning Environment

You know the feeling. You’re driving in your car, trying to get where you’re going, but are frustratingly slowed by every traffic light on the road. Oh how you’d rather be on a smooth highway, free of traffic lights (and traffic) and motoring on toward your destination unimpeded. Sound familiar?

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March 20th, 2013

2013 Social Media in Sales Survey

social-media-selling

Social Media in Sales: What’s Being Used and With What Success?

Social media sites have become a pervasive part of our society, in both our personal and professional lives. It’s nearly impossible to remain truly disconnected and off the grid.

According to Facebook, there were more than a billion active users of the social networking platform in December 2012. (For context, if recent estimates are close, there are now over seven billion people on the planet.) Granted, those Facebook accounts are both individual and organizational, but the keyword in the stat isn’t the number as much as the word “active.”

Then there’s LinkedIn, Twitter, YouTube, Google+, Pinterest, and a host of other sites and platforms to draw your attention. Some people try to compartmentalize their social networking by using LinkedIn for business and Facebook for personal, but those lines are increasingly blurred. (Are your LinkedIn connections only colleagues, or are you also connected to people such as friends, relatives, neighbors, and college classmates with whom you’ve never actually worked?)

LinkedIn’s foundation is an online resumé for users, but its power is in facilitating dialogue with your network as well as in groups where you can follow trends, research companies, make thoughtful comments, and build your reputation. However, too many people neglect to engage and miss the opportunity.

We were curious as to the impact of social media among sales reps. To find out, we conducted a survey to learn » Continue Reading.

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