Category Archives: SunGard

August 9th, 2013

Video Blog: Insights on How Marketing Contribute to SunGard’s Successful Sales Transformation Initiative

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Insights on How Marketing Contribute to SunGard’s Successful Sales Transformation Initiative

Sales and marketing alignment is vital when establishing a solid content marketing strategy. Content is not there for only marketing to use and publish, but also exists to enable a sales team to go out in the field and speak to their customers in a meaningful way. Many companies are trying to train their sales organizations to provide insights in order to add value to the customer conversation.

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