Category Archives: Training Reinforcement
We Asked and You Answered! What is your biggest training challenge?
What better place to take the pulse of learning and development professionals than the ATD 2015 International Conference. We did just that, in Orlando in May, discovering some hot issues in that hot climate. Richardson randomly stopped conference participants to ask a single question: “What is the biggest training challenge you are currently facing?”
Among the leading training challenges uncovered were:
1) Training Reinforcement
2) Measurement/ROI of Training.
In my recap of the full survey which was published on the ATD Blog site, we identify 24 issues that are top of mind, along with insights into ways of dealing with the top five.
Learn more about Richardson’s Consultative Selling Sales Training Solutions.
The concept and practice of engaging people for business through games is not new. Marketing experts point to airline frequent flyer mile programs as an early form of gamification aimed at consumers. As for employees, pilots practicing and honing their skills using flight simulators is a good example of how training can be gamified.
Sales Training Without Sustainment Is a Wasted Investment
When sales training is treated as a one-time event, participants have been shown to lose up to 87% of skill and knowledge within four weeks. This “brain drain” needs to be dramatically reduced and significantly reversed in order for companies to optimize their investment in behavior change.