Category Archives: trust-based selling

August 20th, 2013

The Trust Equation – Four Essential Factors for Building Trust with Sophisticated Buyers Part 2

trust-relaibility

The Trust Equation – Four Essential Factors for Building Trust  with Sophisticated Buyers Part 2

This is the second of a two-part guest post written by Andrea Howe, co-author of “The Trusted Advisor Field Book” and creator of The Get Real Project.

 

In Part 1 of Four Essential Factors for Building Trust  with Sophisticated Buyers, I suggested that even though trust-based selling is far from formulaic, it helps to approach it with a formula in your back pocket: the trust equation.

Read More »

HE Blog Directory Business Blogs best blog sites