Category Archives: Value Messages

June 25th, 2013

Richardson and Alinean Partner to Deliver New Sales Force Effectiveness Selling Tools and Training

sales-force-effectiveness

Improving sales force effectiveness in this “Do More with Less” economy requires modern skills with interactive selling tools

Alinean, empowering B2B sales and marketing to better communicate and quantify the value of solutions to frugal buyers, and Richardson, a leading global sales training and sales strategy execution firm, today announced a partnership to improve sales force effectiveness, creating an integrated offering of Richardson’s sales methodology and skills training with Alinean’s ValueStory™ interactive tablet-based selling tools.

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